Timeless Brochure
The brief for this project to showcase the all high end Roper Rhodes product in a new collection called Timeless
Provided art direction to define a new style guide and approach for the new collection. I identified that it would be instrumental to the proposed approach for this collection to convey the message:
Details Define the Design.
The collection needed to feel aspirational/desirable and showcase the quality of the product on offer. Using moody, darkened photography and highlighting the product with lighting helped achieve this approach. It was key to work closely with the Visual Content Manager to ensure the photography showcased the detail of the product as was less focused on large lifestyle room sets and driven by high impact close up detailed shots.
Printed with a matt laminate cover giving the brochure a soft touch feel to be in keeping with the elegance and desirable styling of the collection.
96 Page Brochure
Sheet fed printing
excess of 15,000 copies
Adobe Photoshop
Adobe Lightroom
Adobe InDesign