Proposed Brand Colour Palette
Tavistock Brand Guidelines
Tavistock Brand Brochure & POS
Re-Design
A complete re-design of the existing Tavistock brand brochure and in-store POS
Over the years the Tavistock product specification has increased and this brand has now become aligned at the mid-upper bathroom market, the task was to provide a new brochure and new POS to reflect this new brand positioning.
In order to executed the successful delivery of this project it was necessary to ensure we fully understood our competitor market, where the Tavistock brand was currently positioned and how we could achieve the aspirational higher end look and feel to the brand which would work in harmony with the product catalogue.
This project entailed a full analysis of the current brochure categories and gaining a better understanding of the customer journey. Once we could fully understand the short falls and the demands of the customer and consumer we could beginning to piece together new layout for the brand which would showcase the brand in the best possible light.
Photography was key to this project, Working alongside the visual content manager providing art direction for the delivery and output of the design and brand styling, we also utilised a flexible template layout which would allow the photography to be king and truly showcase the products.
The colour palette defined for the brand is based on season trends and will be updated yearly.
I was also responsible for pulling together the brand guidelines for the new styling, which can be viewed below.
256 Page Brochure
Off Set web printing
excess of 45,000 copies
Adobe Photoshop
Abode Illustrator
Adobe InDesign