Alexis Leyland.

Soakology was a new venture into the

e-commerce side of the bathroom market.  Initially specified to be a mid-high end on line bathroom brand but would offer something for everyone.  The water droplet effect used to create the logo with the different colours throughout would represent the specified brief as well as adding a touch of elegance to the brand.

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Along side the logo I also created a stationery set for the brand as well as labels and packaging for the products.

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I went though a range of options for the logo concepts before finally arriving at the final design.  The initial concepts can also be viewed below.