Exhibition Stand Design
Trade Installer Market
Briefed to design a stand for use at an installer trade show. To create an exhibition stand that appeals to the installer demographic, introducing Roper Rhodes to the market by showing installers our high quality, easy to install products. Interactive elements and demos will be key to help sell these products.
Identify the key objectives:
Raise awareness of relevant products and educate on the ease of fitting.
Data capture in order to promote products/offers directly in the future.
Incorporate key products: Event Click, Secure Fix Seats, Contactless Flushing, Isocore Bath Panels, Frames & Torrent Cistern.
Strategic - A flexible, re-usable design which can be used at multiple shows across the UK over the coming 12-18 months
Design/Styling - New approach needed for the new Trade pillar of the business. A technical and product detailed sector where product quality and price point are king.
The journey from concept to delivery can be seen in the visual storyboard to the left and is also depicted in the list below
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Installer Exhibition Research
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Competitor Research
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Stand Considerations
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Visual Graphic Conceptions
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Stand Configuration & Layout Options
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Product inclusion and Trouble Shooting
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Graphic Visualisation Proposal
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Stand Logistics and Build
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Execution & Delivery
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Managing the Artwork Files
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Organising Print & Delivery
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Stand Build
Adobe Illustrator
Sketch Up
Adobe Photoshop
Adobe InDesign
