Alexis Leyland.

I Love Those

Branding

A new venture e-commerce lingerie store.

I Love Those has been created to target potential customers with beautiful, elegant, high quality lingerie that is affordable .

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The underwear icon is a play on the company name, as it is created by placing the shape of an Eye  (to represent 'I" in the logo) over the shape of a heart (representing love) which then creates the lingerie set.

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Below you can also see the Prestashop mock up for the homepage of the site to date.